Information We Collect
Personal Information includes your name, address (both billing and shipping addresses), e-mail address, credit card information, and/or phone number. Each piece individually is a piece of Personal Information, and we collect varying amounts of Personal Information based on how you engage with us. For example, some of the places we collect Personal Information are when you order a product from us, register your product, create an online account, submit an application for financing, request or subscribe to catalogues, product information, promotions or other communications from us, contact or communicate with us, participate in surveys, enter contests or promotions, submit a product review, testimonial, comment, suggestion, or other content to us, access or use our pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Pinterest, and/or otherwise interact with us online or by phone, mail, fax, or in person. Based on how you interact with us and the information you share, we use the Personal Information we collected to process and communicate with you about your order, ship the products you ordered, process financing applications and credit card payments, enhance your shopping experience, communicate with you about our products and events that may be of interest to you, and for other marketing and research purposes.
Information Collected Automatically
Our Online Services, email messages, and advertisements use various tracking technologies that may include cookies, log file information, web beacons, location data, online analytics (collectively, “Tracking Tools”) to automatically collect Information from you. We, along with our third party service providers, use Tracking Tools for a variety of purposes, including enhancing your online experience and our product offerings. We treat Information automatically collected as Non-Personal Information. Please see below for more information regarding the Tracking Tools that we may use.
Log File Information
Log file information is automatically reported by your browser or mobile device each time you access our Online Services. This Information may include your IP address, device and software characteristics (such as type and operating system), browser type, Internet service provider, URLs, referring/exit pages, click data, domain names, landing pages, pages viewed, and other such information.
When you use our Online Services, we and our third party service providers employ web beacons (also known as clear gifs or action tags) which are used to anonymously track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of our Online Services.
When you access our Online Services via a mobile device, we and our third party service providers may access, collect, monitor, and/or remotely store information regarding your mobile device, as well as real-time “location data,” which may include GPS coordinates.
We use third party analytics tools, including Google Analytics, to help us measure traffic and usage trends for our Online Services. These tools collect Information sent by your browser or mobile device, including the pages you visit and other Information, which assists us in improving our Online Services and offerings. For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/.
Third Party Ad Serving Companies
We may use third-party advertising companies to serve ads when you visit our Online Services. Such advertising companies may also separately use Tracking Tools, including cookies, in the course of delivering targeted advertisements to our Online Services.
Information We Receive From Third Parties
We may receive Information about you from third parties. For example, if you access our Online Services through a third-party connection or log-in (e.g., through Facebook), such third party may pass certain information about your use of its service to us. We may also receive Information about you from third parties such as our business partners and service providers. We may also obtain other Information about you such as change of address, contact information, or demographic information from commercially or publicly available sources.
Send to a Friend
We may give you the opportunity to tell your friends about product information and promotions. If you take advantage of our Send to a Friend option, we ask you for your friend’s and your first names and e-mail addresses to send the information to them that you requested.
How We Use Your Information
BMC uses your Information, including Personal Information, for a variety of business purposes, including:
- providing our products to you;
- processing orders and payments;
- processing and facilitating financing applications;
- product registration and warranty purposes;
- providing our Online Services to you;
- processing and managing your accounts with us;
- communicating with you;
- improving and customizing our products, Online Services, promotions, communications, and advertisements;
- responding to your inquiries, comments, or postings;
- customer service and technical support, which may include responding to your requests, resolving issues, and/or troubleshooting problems;
- for internal operations such as enhancing our product offerings, marketing efforts, and to conduct research and analysis;
- developing new products and promotions;
- for marketing purposes;
- to prevent fraud or potentially illegal activities;
- to comply with applicable laws, regulations, and legal process; and/or
- to protect the security and integrity of our business, brands, Online Services, customers, and third party business partners and service providers.
We may combine all the Information we collect or receive about you for any of the foregoing purposes.
How We Share Your Information
BMC shares and discloses your Personal Information under the following circumstances:
- with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our Online Services, order fulfillment, processing credit card payments, delivering packages, marketing research and analysis, communications, and customer service;
- with third party business partners in connection with our Online Services, product sales and fulfillment, and for marketing purposes;
- to comply with law, a court order, or other legal process, or in connection with a legal investigation or a request for cooperation by a government entity;
- to protect the legal rights and interests of BMC, its business partners and third party service providers, and our and their respective directors, officers, employees, representatives, and customers;
- to protect the legal rights, safety, and security of users of our Online Services;
- to protect against fraud;
- for risk management purposes;
- in aggregated or other non-personally identifiable form; and/or
- in accordance with your consent.
If you apply for financing, we share your Personal Information directly to the bank(s) administering that account for us.
From time to time we might identify entities whom we believe trustworthy and who maintain privacy policies that are materially consistent with ours. In such cases we might exchange, share and/or cross–reference information, including contact information about you that will enable such entities to contact you regarding products and services that may be of interest to you.
To serve you better, we may combine information you give us online, in our stores or through our catalogs with publicly available information or information we receive from or cross–reference with these entities, our related businesses, or others. We use that combined information to enhance and personalize the shopping experience of you and others with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.
User Posts/Product Reviews/Share This
We provide you with the opportunity to update and/or delete certain Personal Information and to opt-out of having your Personal Information used or disclosed for certain purposes. For example, you may
- correct or update your Personal Information;
- change your preferences for certain communications (e.g., catalogues and product offers);
- choose whether to receive promotions and offers from us;
- request that we do not share your Personal Information with third parties for their marketing purposes; and/or
- request access to your Personal Information.
If applicable and available, you may exercise your choices at the time of your account registration or product order, via your online account, following the instructions provided in communications sent to you, or by contacting us at:
Mail: Burlington Mattress Co. LLC, ATTN: Legal, 1000 Tempurway, Lexington KY, 40511
Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. We will, however, continue to send transaction-based communications if you place an order, request a sample, request customer support, register a product, or make similar requests.
Please be aware that if you do not allow us to collect and use your Personal Information, we may not be able to deliver certain products, promotions, and offerings to you.
Data Collection Tools
You may be able to opt-out of the automatic collection of some Information by referring to your web browser’s or mobile device’s options or settings menu. However, doing so may disable many of the portions, features, or functionality of our Online Services. For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences or visit http://www.allaboutcookies.org for more information.
Google provides users choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: http://tools.google.com/dlpage/gaoptout?hl=en.
By installing this Add-on, no information is being sent to Google Analytics.
You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device, though some features of our Online Services may not function properly if use or availability of location data is impaired or disabled.
Third Party Ad Serving Companies
To change your preferences for cookies used by third party ad serving companies, visit https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.
You are responsible for maintaining the confidentiality of your user password and account login information. We encourage you to set a secure password that is difficult for others to guess, and change your password on a regular basis to help ensure your account remains secure.
In the event that any Personal Information under our control is compromised as a result of a breach of security, BMC will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other action in accordance with any applicable laws and regulations.
Links, Third Party Websites, and Social Media Platforms
Our Online Services and communications may contain links to other websites and social media platforms such as Facebook, Twitter, or Pinterest (“Linked Sites”). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our Online Services or communications. This Privacy Notice does not apply to any Linked Sites. We have no control over the collection or use of information, including Personal Information, on any Linked Site. We encourage you to read and understand the privacy practices of any Linked Sites that you visit.
Users From Outside the United States
California Resident’s Privacy Rights
Residents of the State of California may request a list of all third parties to which we have disclosed certain personal information (as defined by California law) during the preceding year for those third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact us via the Contact Us information provided below. For all requests, you must put the statement “Your California Privacy Rights” in the body of your request, as well as your name, street address, city, state, and zip code. In the body of your request, please provide enough information for us to determine if this applies to you. You need to attest to the fact that you are a California resident and provide a current California address for our response. Please note that we will not accept requests via the telephone, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information
California’s Do Not Track Notice: At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, like many other websites and online services, our Online Services are currently unable to respond to Do Not Track Signals. To find out more about “Do Not Track”, you may wish to visit http://www.allaboutdnt.com.
We do not, however, currently track your Personal Information over time and across third-party websites, or allow third parties to collect Personal Information about your online activities when you use our Online Services for such third party use.
We do not knowingly solicit or collect Personal Information online from children under the age of 13 without parental or guardian consent. Please contact us as provided below in the Contact Us section if you believe we may have collected such information without parental or guardian consent.
“Phishing” is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.
Mail: Burlington Mattress Co. LLC, 1000 Tempurway, Lexington KY, 40511